To many people , Jumia Black Friday is a good time to save money while shopping.
To others , it is the time to finally make that big purchase they’ve been planning.
Whatever your reason , there is no doubt Black Friday is the biggest shopping event in Nigeria.
Last Year’s edition (2017) of Jumia’s black friday was huge! with over 1 million deals spanning over a period of 31 days. Online shoppers were able to save on products from all categories such as gadgets , home appliances , sports items , baby item , fashion , offices supplies , e.t.c.
Jumia black friday 2018 promises to be bigger and better with more deals and savings for everyone.
The History Of Black Friday
The term “Black Friday” is not new to the western world but only recently gained popularity in Nigeria thanks to Jumia and Konga online retailers.
The history of black friday dates back to the 1950s when police in the city of Philadelphia coined the term “Black Friday” to describe the confusion that occurred when shoppers swarmed the streets in preparation for an Army-Navy football game that was to be played the next day , Saturday.
Due to the sudden influx of shoppers on the streets , the Philadelphia cops were not able to take the day off and had to work extra shifts dealing with the crowds and traffic. They called that day a “Black Friday“.
It wasn’t until the late 1980s that American retailers found a way to turn Black Friday into something positive. They used the name to reflect their success the Friday after thanksgiving , which is when they usually turn a profit.
Since then , retailers worldwide earmarked every Friday after thanksgiving as a day for discounts ; offering huge sales to their customers.
Black Friday in Nigeria started in 2013 by Jumia and Konga , 2 of Nigeria’s biggest e-commerce websites. It has grown to be the most popular shopping event in the country.
Jumia Black Friday 2018
Jumia black friday 2018 will be the 5th edition by the retailer since its inception in 2013. The black friday event has seen tremendous growth with Jumia offering bigger and better deals every year.
2017 is the biggest so far and we expect even better deals as we anticipate 2018’s event.
Jumia black friday 2018 date is yet to be revealed by the retailer so we don’t have any information when it will start. However , going by previous editions , we can predict this year’s black friday promo to happen sometime in November 2018 , although we’re still unsure of the exact date.
We’re also not sure if this year’s edition will span over 24 hours although it is very likely to happen , going by the last 2 editions.
- 2016 black friday – 14days
- 2017 black friday – 31 days
- 2018 black friday – ?
As with the date , there is no information on jumia black friday deals for 2018 but you can expect discounts on products from popular categories like phones , laptops fashion items , home appliances , baby items.
How To Prepare For Black Friday
With so much hype and rush for black friday deals , the last thing you’ll want is to be caught unawares and end up not getting a slice of the pie. There are a few things you can do to ensure you don’t miss out.
1). Save Money :
You need money to buy products irrespective of what discount is given. You can start saving from now to have enough for the promo.
2). Follow Jumia Nigeria On Social Media :
Following Jumia on social media is a solid way to ensure you don’t miss out. Social Media is an important communication tool for Jumia and this is usually the first place they’ll share any information regarding their brand. You can follow them using the links below :
3). Subscribe To Our Newsletter :
In the last 2 years , we extensively covered black friday deals in Nigeria and this year will be no different. Signup to our newsletter to receive e-mail updates on the available deals.
Any Way To Make Money For Yourself?
Its not uncommon for Nigerians to want to make money off every opportunity and we’re not surprised to see them target black friday.
But is there an opportunity to make money off Jumia black friday sales ?
We think so.
One strategy we’ve seen work pretty well over the years is buying the product at a discount with the intention to re-sell at its original price (or something close). We don’t have statistics to show success rate with this strategy but we think it works well.
I mean , it makes sense. Doesn’t it?
Let’s use this Analogy :
1). Jumia offers 15% discount on a phone thereby reducing its price from #60,000 to #51,000.
2). Mr John buys the phone at #51,000 (15% discount).
3). Jumia delivers to him 2days later
4). Mr John receives the phone but has no plans to use it. 2 weeks later , he puts it on the market for #58,000 which is #2,000 short of original price (#60,000). He reduced the price to attract buyers.
5). 1 week later , he sells its for #57,000 after negotiation.
6). Mr John earns a nice profit of #6,000 after buying the phone at #51,000 (15% discount) and re-selling for #57,000.
At this point , i’m sure you’re very excited at what a wonderful business opportunity this is. But before you get all excited , you should know it is not as easy as it looks.
As with everything in life , there are challenges with this strategy and the biggest challenge is actually getting a discount.
Over the years , Online shoppers have complained of how difficult it is to actually get a “real” discount on products during black friday .
Jumia is notorious for increasing the price of products few weeks to the black friday promo only to later reduce it to its original price , making it look like they offered a discount.
Shoppers are often left disappointed after the hype but its not entirely bad. Jumia actually offers discounts to some products but more often than not , the discounts are on low-priced products with low margins for re-sell.
Hence , this strategy may work but will require large volumes to make a reasonable profit. That is , if you’re able to get “real” discounts.
Are you looking forward to this year’s black friday? Let us know by leaving a comment below.